In a presentation, Leonardi Husada, the 33-year young entrepreneur and founder of the SVINGOLF brand, laid out the history, philosophy and strategy of the brand.
Leonardi Husada has been engaged in the garment industry since 2008, when he joined PT Narawata Makmur, a garment manufacturing company belonging to his family that has been operating for more than 25 years.
He started off with the "Clatik" brand, a collared shirt combined with batik cloth. Then in 2013, Leo, how he is called, saw a business opportunity in golf fashion. Thus he decided to create his own brand.
This could be considered bold because he has to compete with other international brands already established in Indonesia, but this was not an obstacle for him, because before the starting the Svingolf brand, he got experience in producing sports clothing for an international brand.
The SVINGOLF name itself is taken from the word Swing and Golf.
Which sets SVINGOLF apart from other brands is a very competitive price but still using quality materials and good technology. A combination with batik motif is a special characteristic that often is used in the fashion design of SVINGOLF. Before SVINGOLF was launched on the market, there was not one local brand that combined batik in their golf fashion design.
One of SVINGOLF other advantages is "product customization", meaning any individual, group, organization or company can now determine and have golf apparel designed specifically according to their needs and taste.
With the needs of each individual buyer in mind, SVINGOLF has introduced 'custom apparel' through an application system that also serves as an online store: www.svingolf.com/shop. Here all customers can make their own unique golf shirt by following the steps on this website. Customers can even add their initials or logos when desired to be put on the golf shirt.
As owner of SVINGOLF, Leonardi Husada argued that:
"It is not easy to build a brand, but if we are alert to opportunities that exist then I believe that nothing is impossible, and we should be able to make our products characteristic so that it will have brand value of its own."
"And it's not less important that we provide the best service to each of our customers, we listen to the wishes of our customers, so that SVINGOLF can make a product that is right on target", added Leo who's main hobbies are golf and running.
By introducing 'Made in Indonesia', SVINGOLF has become one of the partners of the CIMB Niaga Indonesian Masters since 2013. The most prestigious golf tournament in Indonesia became a very good platform for SVINGOLF to market its brand to the international market, because the tournament is broadcast live to almost 650 million households worldwide.
SVINGOLF is also proud to recruit George Gandranata as 'brand ambassador'. George Gandranata was in 2014 the top ranking golfer on the Order of Merit of the PGA Tour Of Indonesia and was the only Indonesian golfers who made the cut and played all 4 days at the CIMB Niaga Indonesian Masters 2014.
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